Alice Veglio
official website
THE HEART AND THE DIAMOND
Alice Veglio's new book now available on Amazon.
Discover the art of shining by transforming your life inside and out.
Who Is Alice Veglio
Alice Veglio is a health and performance expert, athlete, and entrepreneur who has made holistic wellness her life’s mission.
With a double university degree in Economics and Holistic Health Sciences, Alice has combined academic precision with a deeply personal journey — a journey marked not only by resilience, but by transformation.
Her career began in international institutions, including experience within the United Nations system, before choosing to fully devote her life to empowering women through health, movement, and mindset.
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Alongside her academic path, Alice holds numerous certifications:
- Level 3 Certified Personal Trainer
- Nutrition Science – Stanford University
- NAMS Certified Sport Nutrition Coach
- Life Coach & Mindset Trainer
- Yoga & Zumba Instructor
Her commitment to wellness goes beyond the physical: after overcoming a spinal condition in her youth, Alice faced another major health challenge — recurrent pericarditis, a serious heart condition that struck in her prime.
Yet, through her own holistic protocol and mental discipline, she recovered and returned stronger than ever, achieving multiple podiums in competitive running races.
Today, Alice is regarded as one of the most complete and competent voices in the world of holistic fitness and female empowerment.
Top Influential Woman in Fitness in 2023
Featured in CIO GLOBAL
“Embracing Holistic Well-Being: The Inspiring Tale of Alice Veglio”
Featured in Women Fitness - Jan 2023
Bright & Fit – ALICE VEGLIO
“All Set For The New Year”
Alice Veglio is a Level 3 Certified Personal Trainer, International Athlete, Yoga and Zumba Instructor, and a Certified Sports Nutrition Coach (NASM).
With advanced academic credentials in nutrition from Stanford University and global experience in holistic wellness,
Alice empowers women through a unique blend of science-based training and motivational coaching. She is also a Certified Life Coach, dedicated to helping individuals unlock their full physical and mental potential with discipline, purpose, and vision.
BRIGHT & FIT®
A Worldwide Holistic Fitness Platform
Launched in 2018, Bright & Fit® was the first holistic fitness program ever created in Italy, pioneering a complete mind-body transformation method in digital format.
Today, the program is fully available in English and Italian, with users from over 30 countries and more than 60,000 women transformed.
What makes Bright & Fit different:
- Full-body training with focus on longevity and hormonal health
- Plant-based and anti-inflammatory nutrition protocols
- Emotional mindset tools and confidence coaching
- Seasonal detox, sleep support, and self-care strategies
- An exclusive women-only international community
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Alice also offers 1:1 private coaching, guiding women, professionals, and athletes around the world with personalized plans focused on:
- Athletic goals
- Hormonal balance
- Stress recovery
- Identity restructuring
Every tool in Bright & Fit is grounded in science, tested on experience, and refined for results.
Women Empowerment Through Mindset & Method
For Alice, empowerment is not a slogan — it’s a system. Her entire method is built around one core truth: real transformation starts in the mind.
Through her Life Coaching Academy, bestselling book “The Heart and the Diamond”, and years of high-impact coaching, Alice supports women in redesigning their identity, energy, and life direction.
Her holistic vision brings together:
- Neuroscience-based mindset techniques
- Movement as medicine
- Rituals and self-worth practices
- Emotional clarity and body awareness
She has already guided over 60,000 women globally through this process, helping them not only get fit, but reclaim who they truly are.
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Her work has been recognized by:
- Visionary Leader Award – Health 2.0 Dubai
- Outstanding Leadership Award – Health 2.0 Las Vegas
- Top 5 Influential Women Leaders of 2024 – Luminary Times
- World’s Most Influential Leaders 2024 – World’s Leaders Magazine
- Top 10 Women in Fitness 2023 – CIO Global
- Cover Features on Success Knocks, Insight Success, Success Pitchers, World’s Leaders, and more.
Every protocol, every word, every session is backed by knowledge, science, and lived experience.
INTERNATIONAL ENDURANCE ATHLETE
Resilience in Motion
Alice’s story doesn’t stop at theory — it runs.
As an endurance and running athlete, Alice has reached over 30 podiums in official competitions, continuing to race even after facing one of the most challenging health conditions an athlete can face: chronic pericarditis.
Rather than stop, she rebuilt her heart — physically and symbolically.
And she came back stronger, faster, and more focused than ever.
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Based in Dubai, Alice now supports competitive and recreational athletes in:
- Sports Nutrition & Supplementation
- Athletic Preparation
- Race Mindset Coaching
- Functional recovery and resilience protocol
Whether you’re aiming for your first 5K or your next podium, Alice brings science, strategy, and soul into every session.
Her body is her lab. Her mission: to help others break their own limits.
Would you like to be followed by Alice and receive personalized coaching sessions?
Empowerment in the Form of Luxury
Meera® Swimwear is the tangible expression of Alice’s philosophy: wellness should be lived, felt, and worn.
This luxury swimwear line, designed by Alice and handcrafted with premium sustainable fabrics, is enhanced with natural crystals chosen for their energetic properties.
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Every collection embodies:
- Elegance without compromise
- Feminine energy without apology
- Wellness without restriction
Meera is not about trends — it’s about identity and intention.
Born in Dubai, created for the world, Meera is a brand that dresses the body and celebrates the woman.
Whether it’s on the beach or in business, Alice’s vision is clear: empowered women radiate — in mind, muscle, and movement.
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