Alice Veglio

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THE HEART AND THE DIAMOND

The new book by Alice Veglio is now available on Amazon.

Discover the art of shining by transforming your life inside and out.

Who is Alice Veglio

Alice Veglio is a health and performance expert, athlete, and entrepreneur who has made holistic wellness the mission of her life. With a dual degree in Economics and Holistic Health Sciences, Alice has combined academic precision with a deeply personal journey — one marked not only by resilience, but by transformation. Her career began within international institutions, including experience within the United Nations system, before choosing to dedicate her life entirely to empowering women through health, movement, and mindset.
Parallel to her academic journey, Alice holds numerous certifications:
  • Level 3 Certified Personal Trainer
  • Nutrition Science – Stanford University
  • NASM Certified Sport Nutrition Coach
  • Life Coach & Mindset Trainer
  • Yoga & Zumba Instructor
Her commitment to wellness goes far beyond the physical aspect: after overcoming a spinal condition at a young age, Alice faced another major health challenge — recurrent pericarditis, a serious heart condition that affected her during the prime of her life. Yet, thanks to her personal holistic protocol and strong mental discipline, she was able to heal and come back stronger than ever, achieving multiple podium finishes in competitive running races. Today, Alice is considered one of the most complete and respected voices in the world of holistic fitness and female empowerment.

Top Influential Woman in Fitness in 2023

Featured in CIO GLOBAL

“Embracing Holistic Well-Being: The Inspiring Tale of Alice Veglio”

Featured in Women Fitness - Jan 2023

Bright & Fit – ALICE VEGLIO

“All Set For The New Year”

Alice Veglio is a Level 3 Certified Personal Trainer, International Athlete, Yoga and Zumba Instructor, and a Certified Sports Nutrition Coach (NASM). With advanced academic credentials in nutrition earned through Stanford University and global experience in holistic wellness, Alice guides women through a unique blend of science-based training and motivational coaching. She is also a Certified Life Coach, dedicated to helping people unlock their full physical and mental potential through discipline, purpose, and vision.

BRIGHT & FIT®
A Complete Holistic Fitness Platform

Launched in 2018, Bright & Fit® was the first holistic fitness program ever created in Italy, pioneering a complete mind-body transformation method in a digital format. Today, the program is fully available in both English and Italian, with users from over 30 countries and more than 60,000 women transformed. What makes Bright & Fit different:
  • Full-body training with a focus on longevity and hormonal health
  • Plant-based and anti-inflammatory nutritional protocols
  • Emotional management tools and confidence coaching
  • Seasonal detox strategies, sleep support, and self-care practices
  • An exclusive international community for women only
Alice also offers private 1:1 coaching, guiding women, professionals, and athletes around the world through personalized plans focused on:
  • Athletic performance goals
  • Hormonal balance
  • Stress recovery
  • Identity transformation
Every Bright & Fit tool is science-based, experience-tested, and optimized to deliver real results.

Women Empowerment Through Mindset & Method

For Alice, empowerment is not a slogan — it is a system. Her entire method is built on one fundamental truth: true transformation begins in the mind. Through her Life Coaching Academy, the bestselling book “The Heart and the Diamond,” and years of high-impact coaching, Alice supports women in redesigning their identity, energy, and direction in life.

A holistic vision that brings together:

  • Neuroscience-based mental techniques
  • Movement as medicine
  • Self-esteem rituals and practices
  • Emotional clarity and body awareness
She has already guided over 60,000 women around the world through this process, helping them not only regain their physical shape, but rediscover who they truly are.
Her work has been recognized through:
  • Visionary Leader Award – Health 2.0 Dubai
  • Outstanding Leadership Award – Health 2.0 Las Vegas
  • Top 5 Influential Women Leaders of 2024 – Luminary Times
  • World’s Most Influential Leaders 2024 – World’s Leaders Magazine
  • Top 10 Women in Fitness 2023 – CIO Global
  • Featured on the covers of Success Knocks, Insight Success, Success Pitchers, World’s Leaders, and more.

INTERNATIONAL ENDURANCE ATHLETE
Resilience in Motion

Alice’s story does not stop at theory — she runs. As an endurance athlete and runner, Alice has achieved over 30 podium finishes in official competitions, continuing to race even after facing one of the most challenging health conditions for an athlete: chronic pericarditis. Instead of stopping, she rebuilt her heart — physically and symbolically. And came back stronger, faster, and more focused than ever before.
Based in Dubai, Alice now supports both competitive and recreational athletes in:
  • Sports nutrition and supplementation
  • Athletic performance training
  • Mental coaching for competition
  • Functional recovery and resilience protocols
Whether you’re training for your first 5K or aiming for your next podium finish, Alice brings science, strategy, and soul to every session. Her body is her laboratory. Her mission: to help others go beyond their limits.

Would you like to be personally guided by Alice and receive personalized coaching sessions?

Empowerment attraverso il Lusso

Meera® Swimwear è l’espressione tangibile della filosofia di Alice: il benessere va vissuto, sentito e indossato.

Questa linea di costumi di lusso, disegnata da Alice e realizzata a mano con tessuti sostenibili di alta qualità, è arricchita con cristalli naturali scelti per le loro proprietà energetiche.

Ogni collezione incarna:

  • Eleganza senza compromessi
  • Energia femminile senza scuse
  • Benessere senza restrizioni

Meera non segue le mode — parla di identità e intenzione.

Nata a Dubai, creata per il mondo, Meera è un brand che veste il corpo e celebra la donna.

Che sia in spiaggia o nel business, la visione di Alice è chiara: le donne che si sentono forti brillano — nella mente, nei muscoli e nel movimento.

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